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Surprise! It's a DTC campaign for Sanofi and MannKind's Afrezza
- Publisher：
- Publication：2015/8/4
There's been lots of hullaballoo surrounding Sanofi ($SNY) and MannKind's ($MNKD) launch of inhaled insulin Afrezza, but for the arrival of the pair's first DTC campaign? Not so much. The companies recently embarked on a low-key rollout of "Surprise, It's Insulin," which so far only appears online and in limited print ads.More from FiercePharmaMarketing