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Coca-Cola coaches African health officials on drug-and-vax distribution
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  • Publication:2012/9/26
Novartis ($NVS) CEO Joe Jimenez is only one pharma executive who figures the industry can learn a thing or two from consumer goods. Now, the Bill & Melinda Gates Foundation is expanding a vaccine-and-drug delivery scheme using Coca-Cola's delivery acumen as a model. If that company can get Coke to remote African villages, why can't drug distributors do the same?